In a time-sensitive response to the deadly floods in Central Texas, I was tasked with designing two versions of emergency digital display ads for a campaign by Greater Good Charities. The campaign focused on raising funds for humanitarian relief for both people and pets, and I ensured the visuals were emotionally impactful and appropriate for the situation. I carefully selected copy that highlighted the urgency of the crisis and the organization’s on-the-ground response, and I quickly produced static creatives for Search and Programmatic channels to enable an immediate launch.
