Velo Palmetto Campaign – Portfolio Summary I designed visual assets for Velo Palmetto, a premier 3-day cycling event benefiting the Leukemia & Lymphoma Society. My work focused on creating a bold, inclusive visual identity that reflected the event’s blend of luxury, athleticism, and mission-driven purpose. The design direction aimed to stand apart from typical cycling visuals while staying aligned with LLS brand standards. Assets supported recruitment and awareness goals across digital and social platforms, helping position Velo Palmetto as LLS’s signature cycling experience.

Produced digital display ads for UNICEF's campaign, aligning visuals with the organization's mission to support children worldwide. Responsibilities included selecting imagery and approved copy, and resizing assets for multiple formats. Work was completed under tight deadlines to respond to urgent messaging needs. Ensured all designs consistently adhered to brand guidelines with typography, alignment, and overall consistency across all platforms.