As part of the in-market pilot test, I created a set of social and digital display ads aligned with the campaign’s goal of driving awareness of the rebrand and mission through cohesive, on-brand messaging. The creative centered on the “All About Blood Cancer” concept, which emerged as the lead direction following rebrand discussions. This approach supported consistency across channels and reflected the focus on brand cohesiveness. The pilot aimed to test performance across media platforms while reinforcing a strong connection to the updated BCU branding.
