Created a reusable set of disaster relief display ads for a nonprofit client to support both monthly and one-time donations across multiple disaster scenarios. This version focused on the recent natural disaster, Hurricane Helene. I was responsible for the ad copy, color palette, imagery selection, type treatment, and layout, ensuring all elements worked together cohesively. The ads featured emotionally driven visuals and flexible copy sections that could be quickly updated for specific events. Built for scalability, they were designed to integrate with dynamic feeds for fast deployment during emergencies.
